CancerCare Manitoba
News Item

March 18, 2011

TELUS helps kids with cancer through a new smartphone campaign supporting CancerCare Manitoba

Winnipeg, MB - TELUS today announced the launch of a new campaign to support Manitoba's children and youth in their fight against cancer. From now until May 31, 2011, for each new TELUS customer in Manitoba who upgrades to a new smartphone, TELUS will give $25 to CancerCare Manitoba for the diagnosis and treatment of cancer in children*.

"The strides made so far in the area of pediatric oncology are nothing short of astounding," said CancerCare Manitoba Foundation Executive Director Annitta Stenning. "In the late 1960s, only ten per cent of children with cancer survived and now, 75 per cent do. CancerCare Manitoba, with the support of the Foundation and TELUS, will not rest until we reach 100 per cent."

Funds raised by TELUS' smartphone campaign will be used to help CancerCare Manitoba provide even better care for paediatric cancer patients.

"Every year approximately 150 children in Canada will lose their battle with cancer and our goal is to help more children survive the disease," said Jill Schnarr, TELUS vice-president Community Affairs. "This campaign enables TELUS to join forces with CancerCare Manitoba and our customers in Manitoba to help make a difference in the lives of children in our communities."

TELUS has been a long-time supporter of charities that advance cancer research, awareness and detection. Since 2000, TELUS, its team members and retirees across Canada have contributed more than $13 million towards finding a cure for cancer, and continue to raise funds and awareness for early detection. TELUS recently presented CancerCare Manitoba with more than $48,000 raised as part of its 'Go Pink campaign', with funds being used towards innovative breast cancer technology.

The campaign is available to all Manitoba residents who activate a TELUS smartphone between March 8 and May 31, 2011. For more information, or to locate a TELUS store, please visit or call 1-866-558-2273.

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