Plain and Standardized Packaging of Tobacco Products

Tobacco packaging is one of the few remaining avenues for tobacco companies to strategically market their products, create brand identity, bolster the appeal of tobacco products to consumers, and reduce the perception of risk among consumers, particularly younger consumers.

Australia, the United Kingdom, and France have passed legislation regulating the design and appearance of the packaging of tobacco products. This can be done in a number of ways:

Health Canada is undergoing consultation around plain and standardized tobacco packaging, and is considering several restrictions. CancerCare Manitoba supports the implementation of plain and standardized packaging of tobacco in Canada.